Answers
Q: Overview?
A:Over view:
Lowcostdesigning.com is a fast-growing, dynamic company having focus on Quality Designing and Printing products. We believe in custom Business Oriented design for every customer.
Our ultimate goal is to promote your business through our high quality and striking art work.
Our main office is based in Minnesota and we are currently doing business in USA, Canada, UK and all over the world. Our customer base is increasing day by day due to their high satisfaction level.
We value your comments and ideas. Please feel free to contact us anytime.
First time we have introduced total FREE DESIGNING & SHIPPING. and absolutely there is No Hidden Cost ever at Lowcostdesigning.
Lowcostdesigning.com caters to end users as well as businesses. Our objective is to provide state of the art designs to our customers in very competitive prices.
We also focus on providing excellent customer service by dealing with each customer on a personal basis. Our goal is to establish long-term relationships with our customers and help our employees succeed in their careers.
Lowcostdesigning.com is always looking for new Products that we can launch on our web site. We want to provide our customers with the conceptual and more official at all times.
Q: Why Logo design?
A: One reason is that people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kickstart the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech.
Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials.
Q: What is logo design?
A: Logo Design Tips and Suggestions:
What is a Logo Design?
A logo design is a graphical representation of your company's identity. It is composed of a symbol, illustration, or typography (sometimes called a "logotype") that represent your company business and theme
Purpose of logo design:
1. A logo design should attract attention of viewer.
2. A logo design should create an elegant look that should unique and distinguishable.
3. A logo design should reflect the overall "Image" of the organization it represents.
4. A logo design should promote a feeling of authenticity and professionalism
Tips and Suggestions for Creating Your Logo Design.
In working with the designer who is to develop your logo design, research is an important starting point. Begin by noting and collecting samples of identities you like and don't like. Articulate your vision and share this vision with your designer is good hint or tip for better logo design.
"You can't rely on your designer to know everything about the vision of your logo design. Decide what the company or product will stand for and let your designer know. Also tell your designer how you plan to use the logo. Will it appear on uniforms and trucks? Is most of your advertising done in the Yellow Pages? If so, the logo must be flexible enough to be effective in both large and small spaces. Get your objectives and strategy clear up front. If you aren't sure about logo applications, ask your designer for help."
Find a designer with whom you can communicate, someone who can understands your thoughts. Then open your mind to many possibilities and let your designer do what you hired him or her to do.
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Q: Logo style?
A: Logos come in diverse styles. Depending on the type of industry, the variety in logo design can be very interesting and eclectic to the mind.
Lowcostdesigning designs logos based on many different styles.
Standard Realistic Logos
This usually shows the product or service reflected in the business right on the logo. For example, a company producing fishing rods for winter fishing will have an outline of a fish in it, with the deep edgy frozen text of the company’s name. Companies with older vintage products may choose a product like this, for example: a wine producer or orange grower.
Abstract Realistic Logos
This may be an oxymoron to most, but to Lowcostdesigning it means taking an image and complex it just enough to mean what the logo is representing. A company producing wood computer accessories may need the mixture of a high tech product stored in an attractive oak case. The oak is the reflection of the quality it endures. This is used when older products or services are mixed with newer technologies (remember how the accounting packages made accountants and number-crunches change their job). This type of logo shows the company’s product or service, usually in the form of a crest or outline.
Standard Eclectic Logos
Products of a very high static value, like jewelry or art pieces are suitable products or services for this type of logo. This new design standard used widely by Lowcostdesigning reflects an original concept mixed with the traditional source. It is used mainly in industries where the client base is specialized, limited to a skill or a need (example: antique shop, disabilities services). An example of this could be a logo for an antique shop consisting of an elegant wooden picture frame with an illustration of a stylized stick figure raising its hands out in the air. This shows that it is an antique shop/gallery with anyone’s simple tastes in mind, and that not only artists or art connoisseurs may shop there. It’s an everywhere/ anybody type of antique shop. Also, Standard Eclectic logos can enlighten your clients' curiosity in a concentrated market. In Montreal, there is a stretch of antique shops for about a mile. Imagine one of the shops sporting the logo described above. It may attract any type of customer, regardless of their interest in antiques.
Abstract Eclectic Logos
It’s surprising how many banks and financial institutions are taking on this type of logo. The abstract eclectic logo is a creation of an original symbol unique to any business. Many car companies, such as Toyota, Mercedes and Chrysler have this symbol on all their cars. It is a symbol of the organization, usually a non solid, non filled type symbol creation that can even substitute the company name (example: Mercedes, Chrysler, Nike, the USPS’s eagle Volkswagen or McDonald’s). Unlike the standard eclectic type image, the abstract eclectic image does not show the product or service in the design. These logos are a solid stamp of the business on their own. They can add value and meaning to its product or service because many remember logos and shapes than we do words, phrases and sentences. Many large institutions, of virtually any trade can adapt this type of logo to their business.
Standard Identity Focus Logos
A company which has identified its main product or service will go more with this type of logo. A Standard Identity Focus logo is used by companies with one or two similar products. For example, a company manufacturing only joysticks, manufacturing two or two different models may want to use a logo like this. It combines all of the above standard, abstract, realistic and eclectic types to form a solid positive impression of the entity it’s representing. Companies offering services for one product, like lawn care and earth products may want one standard caring image for its lawn care products. The logo will symbolize the quality it shows in every other lawn care product. Another example may be a company that manufactures different seats for movie theaters or stadiums. They offer many different seat styles, but only for large audiences, and not the home. The company will want to display mass seating in its logo, but still concentrating on solid design and comfort for all. Standard identity focus involves intense research in the product.
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Q: Logo design process?
A : few designers often ask how to design a logo. Below is my process for designing logos; YMMV (your mileage may vary) — which is fine. I'm just sharing my process with you so that you have a starting point. Most of this logo process is in a certain order — for instance, you should always get information about the company and its market before you even think about designing — but certain steps aren't so cut and dried. I might look around for information before picking fonts, for instance.
Gather information
It's imperative that you understand your customer's target market before you even begin to think about designing a logo. If it's seniors or children, for instance, you may need larger fonts. If it's lawyers, you'll want a very conservative design.
If it's Generation Xers, you can get a bit more wild and crazy. So ask your customer these questions, but don't be surprised if they have a tough time answering them — many companies never give any consideration to just who their target market is:
What is the average age of your target market?
What level of education do they have?
What gender is the majority of your target market?
Is there a certain ethnic group you're targeting?
Describe the benefits of your company/product.
What is the most important benefit to your customer?
What is your USP (unique selling point)?
What are the strengths & weaknesses of your competitors?
What images/symbols do you want to be associated with?
What images/symbols do you not want to be associated with?
Do you want a logo mark (graphic) or an all text logo?
When someone looks at your logo, what is the first thing you want them to think?
How will the logo be used? (in print, on the Web, sign age?)
It's not a bad idea to go through your portfolio and have the customer tell you which logos he likes, and why, or what sort of style appeals to him/her.
I start looking through all my fonts, and write down the names of the ones that I think will be appropriate for the logo. The reason I don't just hop on the computer to look at fonts immediately is that I don't have all my fonts installed. If I did have all my fonts installed all the time, it would really slow down my system. Of course, to look through your fonts, you must have a print out of your fonts available.
Once I've decided on fonts (there are no set number, just whatever strikes my fancy), I start setting the company name. I set it in all caps, in lowercase and caps, as many variations as I can think of. Then I begin assigning the fonts I've chosen to each and every variation. Next I print it out; do not skip this step, it's very important. It's amazing how good something can look on your monitor, only to look very bad printed.
Once I've finished, I pick the fonts I like and move on.
Be inspired
You may have ideas for the logo just overflowing your brain. Or you may need some inspiration. I look through the following to get the creative juices flowing:
Logo books
Clip art
Magazines
The phone book
Designer's Portfolios
Sketch thumbnails
I do, still, start with sketching a thumbnail, rather than moving right to the computer. My customers almost never see my thumbnails; usually they are just for me. They're very rough, which is part of why the customer never sees them! I will sketch one day, put it aside, come back to it the next, and so on.
Pick top three thumbnails
Hopefully you've developed a lot of thumbnails. You should shoot for ten at the very least, and hopefully as much as thirty or more. Get as much feedback from family, friends, and coworkers as you can at this point.
Sometimes we find that our very first idea is the strongest; other times it's only after playing with a logo for a couple of weeks that the "right" one leaps out at you.
Get on the computer
Now you've got direction: thumbnails and fonts. So it's time to put it all together. Now it's time to sit down at the computer and bring life to your sketches.
Depending on how detailed your sketches are, this may be as simple as scanning in and tracing, or you may need to start from scratch. I almost never have a thumbnail so polished that I can just scan it in, but that's me.
You may find that once you start playing with the logo on the computer, it takes on a life of its own. Often I have what I think is a good idea in a sketch, but suddenly I just tweak it a little on the computer and viola! A logo. At this point you should be working in black and white, and small enough so that the logo will fit on a business card.
Refine, refine, refine
Pick the top three to five logo concepts you created, and show those to your customer.
Now, of course, the fun begins. You'll need to refine the logo per your customer feedback. If they don't like any of the concepts, find out specifically what they don't like:
Is it the graphic?
Is it the font?
Is it the style?
Is it the size?
Get colorful
When you've refined your logo to everyone's satisfaction, it's time to get colorful. You may need to go back to the inspiration step and look around to find color combinations you like (or check out the Color Gallery).
As with fonts, try out a number of color combinations. Don't forget to print it out, but also don't forget your Pantone swatch book. Customers have a hard time visualizing color, so it's very important that you explain to them the difference between viewing color on a monitor, printed on an inkjet, and commercially printed.
If all you're doing is developing a logo, you're done!
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Q: Importance of logo?
A: Your logo is one of the first things your visitors will see when they visit your website, so an attractive logo design is essential for presenting the image of a professional site.
If your visitors arrive and see a poorly designed logo on your site, they'll form a less than professional image of your organization. This will cost you business.
You have three basic options for your logo design projects:
Use a free online logo design application. There are several websites that have logo design software available online for your free use.
The downside to these free services is typically the logo will be "branded" with a "Created By" credit on the logo itself. Needless to say, these logos do not give your site a very professional image.
Purchase a professional quality logo design software package. These are software applications that run on your PC and allow you to design and create stunning, professional quality logos.
But expect to pay a premium for the better logo design software packages and experience a moderate learning curve. It will also help if you have at least some artistic talent.
The logo design option that most people use is simply contracting out their logo design business to a graphic artist who specializes in logos and web graphics.
While this is the most expensive option for getting a logo for your site, it also allows you to get the highest quality, most professional logo.
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Q: Facts know about your logo?
A: It is critical that your logo design be in a format that you can use for all purposes. You need a design that can be used for business cards, letterhead, promotional items such as mugs, outdoor signs and the Internet. Most corporate logos are created by an application called Adobe Illustrator. This electronic format, referred to as vector artwork, draws your design with mathematical outlines and objects. This format allows the design to be resized to any size and still look great. Look at the graphic below. Notice how the design looks the same regardless of the size. It is highly recommended that your artwork be in this format.
Avoid having a highly complex design as your firm’s logo. Your logo will most likely be used for many purposes: business cards and letterhead, outdoor designs, the Internet and promotional items such as T-shirts and mugs. The logo has to look good when resized to fit on a small 2"x 3.5" business card (see image at right). If the design is complex a lot of detail will be lost when the logo is shrunk to fit on the card and people might not be able to make out the design. Elaborate designs can be difficult and expensive to put on T-shirts and mugs.
Complex or over-the-top designs can mean high printing costs. A decision to have a highly complex logo for your firm can come back to haunt you. This doesn't mean that your logo has to be simple (and boring) for it to work. An elegant logo can enhance your firm's professional image. The trick is to find the right balance between design and functionality, where you have a great design that you can use for all purposes.Try to keep the number of people who are involved in deciding upon your logo design as small as possible. Having multiple people giving multiple directions can significantly complicate the design process. If at all possible, try to limit the number of people directly involved decision to three. A "committee" type approval process could cause a stalemate in deciding upon a design. Logo Design 99 can only accept orders when the number of people involved in approving the design is three or less. If any more are involved it becomes very hard to finalize a design.
Try to limit the number of colors in the logo: The reason should be fairly obvious. You want to keep printing costs down and you can best achieve this by limiting the colors in the logo.
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Q: Design a logo by yourself?
A: As a professional graphic artist I have designed business logos online for 3 years. In that time I have seen the online logo design community inundated by so called "design-your-own logo" websites. It sounds like a great idea to pay anywhere from only $5.00 to $99.00 to use a simple tool on a website to design your logo, but they can give the false allusion of saving money. This is because there are a few things that they don't tell you on some of those do it yourself logo design sites, and if they do its usually in very small print and buried so deep on the site you would need a shovel to find it.
First of all, whether they admit it or not, almost all of it is clip art. Even if they designed each piece in their own studio, not likely, if its used by more than one of their online clients, its not a custom design made just for your business. And while some will tell you that they remove the icon you purchase from their portfolio, many do not. They are used in dozens, even hundreds of logos.
Second. Changing the placement of one of their cookie cutter icons in respect to your business name, to the left, to the right, top, etc.... may not make your finalized logo original enough in the eyes of the US patent office to be deemed worthy of a trademark. And even if it does, you just paid hundreds of dollars to trademark a logo that has the same symbol in it as every other business that purchased that symbol from one of these websites.
Third. Your options are very limited. Most of these cookie cutter logo sites offer single color icons only. While this makes the logo easy to duplicate it can also make it boring. You are also limited to the fonts they provide in their program.
Fourth. Let’s face it, you are not a trained professional designer. Your color combinations may not be pleasing to your clients, you may not be aware of what fonts work together and which don’t.
Finally, the icons on most of these sites are so generic in nature that they could be easily forgotten, and having a logo is all about building a memorable brand.
I will say that not all of the "online logo maker" sites are the same. There are a select few who actually sell each icon only one time. But figuring out which ones are do so is where you will run into trouble.
My advise is to pay $50.00 to $100.00 more and get a custom logo created for your business by a professional designer. Or find a site that offers custom logo design for the same price these kit sites are offering, they are out there! My site designs custom logos at only $99.00 It's your business image and it has to last a long, long time. How are you going to stand out from the crowd if your logo design looks like a hundred or even a thousand other logos your potential clients have seen online, in their town or on the side of a truck?
So, approach these do-it-yourself logo design websites with caution. That cheap price could cost you a bundle.
Do it yourself logo design.
Create your own logo.
Create my own logo.
Logo Maker.
Online Logo Makers.
Logo Design Tips.
Logo Design Tools.
Logo Design Guides.
Q: Color selection for logo?
A:Colors are important but not as crucial as you might think. Your logo should first pass the "black and white test" before final approval. If your logo doesn't look good in black and white, it won't look good no matter what color scheme you choose. It's true that a color version of your logo will substantially outperform a black and white one by 300% or more. However, it's important to consider that the ratio of black and white or one color impressions your logo will make over it's lifetime is exponential compared to color impressions.
Below: The first logo seen here is the client's first choice from the design concepts presented to him. He loves the playful design and the colors that support the mischievous personality of the company. However, when tested in black and white, the logo becomes "muddy" and difficult to read. In the third example below, we were able to "save" the design for the client by simply removing the drop shadows surrounding the text in the black copy- thus improving legibility.
One thing you need to watch out for as you explore color options is cost. A five-color logo may look terrific on paper but can be extremely expensive to produce. A lot can be done with one or two colors using tints to make the logo appear more dynamic while keeping costs down. Try not to exceed three colors unless you decide it's absolutely necessary.
If you currently have existing corporate colors in use, you indubitably have some equity in them. It may be a good idea to consider using those same colors in your new identity for some continuity of brand. However, it is possible that existing corporate colors may actually be hurting the overall brand perception. In this case, Lowcostdesigning designers will recommend a change to the client. We will also provide a complete rationale for the recommended change of colors.
There are two basic ways to reproduce color on a conventional printing press: using process colors or solid colors. The process method typically employs four process colors-cyan, magenta, yellow, and black (CMYK). The great majority of full-color materials you see-magazines, direct mail, and packaging-are printed using the four-color process. Screened combinations of these four inks can reproduce a wide spectrum of colors.
The other alternative is to use solid or "spot" colors: The PANTONE color matching system is the de facto standard for commercial printers, with over 1,000 colors from which to choose. Pantone colors are used by professional print shops around the world. It`s a universal color system that helps designers, print shops and customers talk in one language. You simply specify an ink color using a PANTONE formula guide and the printer buys a container of ink mixed to match the formula to print your job.ÊIt is the best, least-expensive way to get a near-perfect color match.
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Q: Become a logo creator?
A:If you are searching for a logo for your small business, Lowcostdesigning offers an online alternative to costly and time-consuming logo creator software. In just minutes you can have your new logo on your desktop, ready for a multitude of marketing materials. Become your very own logo creator with help from Lowcostdesigning. Please follow this link to begin: Become a Business Logo Creator.
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Q: What is Corporate Identity?
A: In designers' terms, a corporate identity is a defined system of graphic elements that represents your company. In layman's terms, it's how you create your company's "image." The unique look of your logo design should be integrated throughout all the elements of your business materials:lodo design, business cards design, stationery Design, packaging Design, sales kits Design, media advertising Design, promotions Design, etc. An identity system lays out guidelines to ensure consistency. It should include, color and paper selections for printing, layout and design of stationery and promotional materials, secondary logos or icons for websites and packaging.
What type of logo design am I looking for?
Once a company name is selected, the next process to consider is how you will present it to the world. A logo Design represents your company's or product's identity and not only does your logo and slogan provide the first impression of your company and a recognizable look to ads and products, your logo will be advertising for your company all the time. Your logo and identity will always work for you, make sure they are projecting the right image.
Surveys have shown that corporate image materials such as logo design,letterhead, envelopes, business cards, and promotional items are more important to conveying a company's prestige than how long your company has been in business, the location of your headquarters, charitable activities, or the number of employees. Only a company's annual report conveys more prestige.
Symbol like Nike's swoosh is very often accompanied by the company or product name in a signature typeface, also known as the logotype. In other instances, the logotype alone serves as the firm's identity; professional service providers such as physicians and attorneys often use only a logotype. Further enforcing the brand recognition are the signature colors. Colors are usually chosen because of their emotional impact or relevance to the specific commodity being offered.
I'm Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can prove to be a costly error in the long run.
Tips, hints and suggestions for colors that match your mission and the message you wish to convey in your logo design.
Of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings in your logo design structure. Before humans learned to appreciate the aesthetics of color, there were far more practical aspects of communications with color. Our very survival depends on the ability to identify necessary objects or warnings signs whether they are animal, vegetable or mineral and color is integral part of the identification process in your logo design layout structure.
Among other uses, color stimulates and works synergistically with all of the senses, symbolizes abstract concepts and thoughts, express fantasy, recalls another time or place and produces an aesthetic or emotional response
As an example of color's power in marketing (and one we can all relate to) as consumers speed down the market aisles, their eyes rest on a package for approximately .03 seconds.
In that blinking-of-an-eyelash timing, the package must rivet the observers' eyes, inform them of the package contents and, more importantly, appeal to their psyches. Order Logo Design Now >>
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